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View warranty terms and conditionsThe Sony Alpha A7 IV (ILCE-7M4), announced in October 2021, is the fourth generation of Sony's "standard" A7 series and marked a change of direction compared to its predecessor, the A7 III. Sony moved it out of the purely "entry-level" full-frame segment: it increased resolution to 33 MP, incorporated internal 10-bit video, and positioned it as a true photo/video hybrid for advanced enthusiasts and professionals.
It mounts a 33 MP full-frame BSI-CMOS sensor with a BIONZ XR processor, 5-axis in-body stabilization, autofocus with subject recognition (eye/face/body, for people, animals, and birds), and a fully articulating screen, useful for video and content creators. It has interchangeable lenses with a Sony E mount, so it grows with you through lenses.
Who is it for? For someone who wants a single camera that can shoot weddings, portraits, travel, street, and video competently. It is not the most action-oriented option for burst at maximum quality, nor does it record 4K/60p without crop, but as a versatile tool with outstanding image quality, it remains one of the most balanced full-frame options on the second-hand market.
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Sony A7 IV: A decisive choice for professional photography
The Sony A7 IV is the fourth installment in the popular and enigmatic A7 series, featuring an unparalleled combination of professional imaging features and incredible speed. It's perfect for those looking for the ultimate camera body to help them take their photography to the next level.The A7 IV is all about independence , packing powerful shooting and processing into a portable, lightweight, and reliable package. Featuring a brand-new 24MP full-frame 35mm back-illuminated image sensor and BIONZ XR for extraordinary images and faster data processing, the A7 IV is the perfect choice for ambitious photographers and video enthusiasts.
Selectable image quality and stunning detail
The A7 IV focuses on capturing images with the highest quality. Its high-precision algorithms combined with the back-illuminated sensor allow the camera to produce sharper, more detailed photos and videos with incredible dynamic range and low-noise performance. Whether you're hiking or working in a studio, the A7 IV's 15-stop wide dynamic range provides tremendous freedom for excellent exposure control and vivid, lifelike colors.And its powerful 693-point phase-detection autofocus system, with 4D focusing for fast, precise tracking in low-light conditions, ensures sharp, stunning results every time. With the A7 IV by your side, you can capture stunning images without having to compromise on exposure settings.
Excellent high-speed performance and reliable low-light performance
The Sony A7 IV boasts incredible high-speed shooting capabilities, delivering an impressive top frame rate of 10 frames per second. This allows users to tackle even the most challenging subjects with grace and confidence. Additionally, the A7 IV also features Flicker-Free Shooting, allowing users to shoot confidently even in adverse lighting conditions.This camera also offers exceptional low-light performance. The 4D focusing system, combined with high ISO values and noise reduction algorithms, allows you to capture images with vivid, natural colors and stunning detail even in the darkest environments. Additionally, in-body image stabilization and Real-time Eye AF ensure exceptional sharpness and clarity in finished images.
Incredible versatility for both photography and video
The Sony A7 IV is a modern masterpiece of versatility, perfectly suited to meet the needs of both photography and video enthusiasts. The camera can capture 4K video with remarkable detail and smooth motion, and 10-bit internal recording and all-new color science allow video editing with incredible precision. And with 4K60p, Full HD 240p, and zero-time loss RAW recording, the A7 IV stands out from the competition.This camera also offers an impressive array of still photography modes, with an impressive 15 stops of dynamic range and a processing speed of 10 frames per second. Users can also take advantage of the A7 IV's enhanced auto shooting modes and in-camera editing tools, making it even easier to capture and create stunning images.
The Sony A7 IV: The perfect camera for ambitious photographers
The Sony A7 IV sits at the forefront of modern photography, offering an unbeatable combination of incredible image quality, super-fast processing speed, and an unrivaled variety of shooting modes. Whether you're a professional or an enthusiastic amateur, the A7 IV will be invaluable to your photography journey. Simply put, no other camera on the market offers the level of detail, control, and flexibility of the Sony A7 IV. So put your trust in Sony and put your ambitions to the test: get your A7 IV now and start capturing unique moments with confidence.What lenses are compatible with the Sony A7 IV?
It uses the Sony E mount (full-frame format, "FE"). It accepts the huge catalog of Sony, Sigma, Tamron, Samyang, and others, as well as APS-C E-mount lenses (with crop). You can see our catalog of Sony E-mount lenses. With an adapter, it can also mount lenses from other brands, though third-party autofocus may vary.
Is it good for starting in full-frame?
It is an excellent camera, but it is not the "cheap" one in the range: Sony raised its price and resolution compared to the A7 III to position it as an advanced hybrid. If you come from mobile or APS-C, it will last you years, although its menus are very powerful and can be overwhelming at first due to the enormous customization.
What can it record in video?
It records 4K/30p at full frame (oversampled, with good detail) and internal 10-bit 4:2:2 with S-Log3/S-Cinetone. Note an important nuance: 4K/60p only works with APS-C crop (~1.5x), so you lose wide angle. It does not offer RAW video output and has noticeable rolling shutter with fast subjects.
How is the burst for action photography?
It reaches 10 fps, and sustains that rate with compressed or lossless compressed RAW. Uncompressed RAW reduces the burst (around 6 fps), and in practice the buffer and card write speed also influence: with SD cards the sustained rate is lower than with CFexpress Type A, which are faster but expensive. For demanding action at maximum quality, it is worth keeping in mind.
What battery does it use and how long does it last?
It uses the NP-FZ100, Sony's large battery, with a CIPA rating of about 580 shots with the screen (~520 with the viewfinder), which in real photography use is usually exceeded. It is an expensive battery to replace, so when buying used, it is advisable to verify its health and cycles, and confirm that it includes an original battery and charging cable.
Is it reliable to buy it second-hand?
Yes, it is a robust and very widespread camera. Being mirrorless, many shots are taken with the electronic shutter without mechanical wear, so a high shutter count weighs less than in a DSLR; even so, always ask for the number. It is worth asking about the firmware version (Sony published autofocus improvements) and about intensive long video use, as it can overheat during prolonged recordings.
What should I check before buying it?
Check the articulating screen (hinge and glass), test the sensor with a photo of the sky at f/16 to detect dust, and inspect the shutter blades (this camera closes it when turned off). Verify the condition of the NP-FZ100 battery and confirm the accessories: battery, charger/USB cable, and cap. Also ask about the firmware version to ensure the best focusing performance.
To complete it, take a look at replacement batteries, memory cards, or camera bags.
Full condition scale
Each unit is inspected at 28 points and graded honestly. Here's how we translate each level so you know what to expect:
Barely any signs of use. Almost flawless aesthetics and perfect operation.
Light marks from normal use. Optically clean and fully functional.
Visible signs of use (scuffs, marks, brassing). Works perfectly.
Not guaranteed for use: sold for parts or repair.
Why buy used?
Depreciation is already absorbed: the same gear for much less than new.
Many classics and discontinued gems only exist today on the used market.
28-point inspection and 6-month warranty included on every unit.
Extending the life of a camera avoids manufacturing and transporting a new one.
